How to become a wizard

“Fashion is an opportunity to make the world a little better. A chance to change the angle of view on familiar things,” says designer Sergey Sysoev.

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A poet at heart, Sergei Sysoev has been trying to make the world a better place for 15 years - an enviable term by the standards of the Russian fashion industry. But this is the official date: by the time in 1996 the fashion designer enthusiastically started working under his own name and successfully presented the first collection to the general public, he was no longer a newbie in the field of fashion."Beginning designers need to be prepared for the bends of fate. It’s not difficult to start. It’s difficult to keep this interest in your business in five years, in ten, in fifteen ... And stay“ fresh ”, - says Sergey. He manages to find new ideas every season and at the same time remain faithful to his style.“In principle, I’ve been thinking about something like this. I always wanted to be a good magician, give Cinderella beautiful dresses and throw balls.” - he thinks about the extent to which his dreams came true. According to the designer, the main purpose of his profession is to help women to be beautiful. They need to know themselves better and believe in themselves. And if necessary, Sysoyev himself or his assistants from the Style Bureau, as he calls his boutique, will always come to the rescue.Business card of Sergey Sysoev - this, of course, is knitwear. And also - ribbons, contrasting piping, bows, his signature flower brooches, recognizable at first sight. Finally, the combination of black with white and red. “These colors are my constants. The rest of the colors in the collections change, it all depends on the season and mood,” - recognized by the designer. As for knitwear, it is unlikely that any other Russian fashion designer loves him as much as Sysoev, and knows as much about this material as he does. Before the brand Sergey Sysoev appeared, he managed to work as a technologist, designer in knitwear, developing new techniques for weaving threads. In the past few seasons, the designer has taken a great interest in creative experiments with new-generation fabrics and photo prints, but he promises that 2012 will be the year of his "official return to knitwear."The heroine of his novel The novel by Sergei Sysoev with fashion has been going on for a long time. "I do not get tired of admiring my heroine. She is very versatile and talented. Maybe a little funny. And terribly interesting. She is rewarded with good work, a good family, smart children. Is it not happiness to dress such women?" - says the designer.What can we expect from a fashion designer? Sergei Sysoev once called his style "comfortable chic." All of his models seem comfortable and cozy. Perhaps because any fabric acquires these characteristics in the hands of the master, be it his favorite knitwear or the finest silk and flowing viscose, from which Sysoev sewed dresses for his anniversary collection, shown at last Volvo Fashion Week in Moscow. However, the heroine of Sergei Sysoev can be completely different, and she will certainly surprise us. "15 years is a transitional age, including by the standards of a fashion house. The period of revolt, the revision of values ​​and shattering of traditions. The time of categorization," - the fashion designer is sure.Tips from Sergey Sysoev ■ The most fashionable and irreplaceable things this winter (2012) - floor-length skirts, elongated cardigans and cardigans. ■ Knitwear, as always in the cold season, takes a leading position. To emphasize the softness of this material, combine it with massive jewelry. And pay attention to hats: now they are at the peak of fashion. ■ The basic colors of the season are gray and coffee in combination with black.Text: Irina Petrova. Photo: PR.

Watch the video: How to become a Wizard Ep1 Introduction to Wizardry (December 2024).