Beauty has no age: a new collection from Schwarzkopf

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A woman is beautiful throughout her life, because beauty has no age! It is possible and necessary to emphasize natural beauty, regardless of the date of birth.

Schwarzkopf Professional calls for a fresh look at the woman’s age and recognize her right not to hide her years, as was customary before, but to openly declare her age.

The creative director of the new Essential Looks collection, Steve Hogan, is confident:
"Everywhere in the world, women grow up on their own terms — the way they want to. They age gracefully, not feeling the need to look younger, not fighting their own age. They reject stereotypes and are proud of their achievements and the fact that they can maintain their individuality. And most importantly, they feel comfortable at their age.Even the fashion world, forever obsessed with youth, finally recognized the right of mature women to beauty.And today, as part of Essential Looks, we are also openly talking about age! In our new seasonal collection, in each of the trends we demonstrate the beauty and dignity of female maturity. We want to show that fashion is available at any age and that it is possible to maintain our individuality ".
The creators of the collection identified three main trends of the upcoming season.

Trend # 1: Silver Glory - Focus on Elegance

This trend glorifies the main color of all autumn-winter collections - black. The love of black only intensifies over the years: starting with a small black dress, she continues in modern trouser suits. Organza and lace literally flooded the catwalks of the whole world, and feminine silhouettes are found in the collections of each designer. Elegance is the essence of this trend.

Everything in this image, from clothes to hairstyles, indicates that you have a lady. SILVER GLORY shows that gray hair has a right to exist. And it can look well-groomed and noble.

This trend shows us a completely modern look at what is considered to be an eternal classic, and offers original styling options on a “bob” shape, a short haircut with bang-coca, and even on long hair. And styling products help to solve all these problems and give the image a final gloss.

Trend # 2: Layered Chick - emphasis on layering

The particularity of this trend is the layered texture of haircuts, dyeing with iridescent colors. Simple, concise shape and layered texture look great on both short and long hair.

This haircut makes it easy to style your hair in everyday life, and for special occasions you can smoothly stretch it, giving the hairstyle a luxurious look.

Trend # 3: Heritage Blend - emphasis on classics in a modern interpretation

On the agenda are sloppy styling: tousled hair with a clear texture. Styling products from this collection do not overload the hair, but at the same time they allow you to achieve volume and density along the entire length.